Pride. New Shop Opens in Carnaby Street
Shortly before London Pride last year, a new pop-up shop was opened in Carnaby Street. The store was set up in the style of a living room, with comfortable sofas for customers to browse official merchandise ahead of the 50th anniversary of Pride event.
Only open for a limited time, the shop also offered an interactive social media wall. We were heavily involved in the production of the merchandise and mementos featured in the store as well as the store branding and signage. All profits raised will go towards Pride in London’s Unity Fund which directly supports LGBT+ community projects and individuals.