IHG. Special Agent
Introducing IHG Special Agent: our innovative concept that educates and entertains the IHG hotel staff. Lucky employees were handpicked to embark on the exclusive Special Agent Challenge in London. This thrilling adventure took participants on a journey through the heart of the city, guided by the Special Agent Map. Along the way, they visited iconic landmarks and explored various IHG hotels. Armed with a question sheet and engaging tasks, the challenge aimed to enhance their knowledge of the hotels and their unique brand offerings. The ultimate goal? Equipping these agents with superior knowledge to share with their colleagues.
We not only created this exciting concept, but also produced all materials involved including the introductory HTML emailer, detailed London maps specific to the journey and pull-up banners used in the participating hotels.
Andrew and James spent the day travelling around London with our client, on buses, trains, taxis, bikes and on foot to plan the route and set the questions.