IHG Quintessentially British Campaign
To promote the acquisition of a chain of luxury landmark British hotels and to bring a greater understanding of British culture to IHG centralised booking specialists in other areas of the world. We created a campaign focusing on some of the more unique, historical and sometimes quirky qualities of Britain. This included the creation of the brand title and tag. A teaser pre launch campaign of emails and graphics. The launch which included 6 metre display graphics, emails and posters. And the “follow ups” which included organising an international ‘Cake Off’ competition and developing a website and the questions for online quizzes.