Do&Co.
Rapid Response Case Study: The British Grand Prix – DO & CO
As a demonstration of our ability to deliver under tight timelines and high-pressure environments, the British Grand Prix serves as a compelling example.
Our client, DO & CO, is a prestigious Austrian company specialising in event and airline catering. Renowned globally for their quality and execution, DO & CO has been the official VIP caterer for the Formula 1 Paddock Club since 1992, delivering high-end hospitality across up to 17 Grand Prix events each season.
We have had the privilege of working closely with DO & CO for over five years, including major international events such as UEFA EURO 2020 and every British Grand Prix since. We have just finished the 2025 GP.
Timeline & Challenge:
- The DO & CO team arrives in the UK the Sunday prior to race weekend to begin on-site setup of the Paddock Club hospitality areas.
- The creative theme and design direction for the event is typically confirmed by Formula 1 just a few days before Friday’s opening.
- This leaves an extremely narrow window – less than a week – for full design, production, and delivery of all event visuals.
Our Role:
In the week leading up to the event, we worked in real-time with the DO & CO design team, producing and dispatching over 93 individual jobs to the Silverstone circuit. These included:
- Large format vinyl graphics – for walls, partitions, and branded zones
- Printed fabrics – for tension-frame display systems
- Foamboard and Dibond signage – for directional and decorative use
- Acrylic panels and branded installations – for premium finishes and visual impact
- Self-adhesive hi-tack materials – for fast, reliable on-site application
- Small format print – including high-quality menus and event collateral
- Race timetables – printed daily and updated to reflect final schedules
- Suite map signage – to support guest navigation and enhance the overall experience
Every element was custom-designed, produced, and delivered within days – often within 24 hours of artwork approval.
Outcome:
Despite the intensity and complexity, all materials were delivered on time and to spec, enabling DO & CO to create an immersive, high-end hospitality environment for thousands of F1 guests. The project highlighted our ability to work collaboratively, responsively, and at speed—all while maintaining the highest standards of quality.
What the client says:
We have had the pleasure of working with Mark and his team for several years, supporting the print and marketing requirements of the Formula 1 VIP hospitality area, the Paddock Club.
Our needs can vary greatly from season to season, depending on individual client briefs, and Mark has consistently delivered outstanding results with exceptional efficiency. He is solutions-focused, resourceful, and always willing to go the extra mile to source the most suitable materials, products, and applications for each project.
We greatly value this longstanding partnership and look forward to continuing our collaboration with Mark and his team in the years ahead.
D.L.
Visual Production Manager, F1 Events
Do & Co
Photography Credits: Do & Co