ARPRO. GREEN Campaign

BRAND | MARKETING | WEB | DIGITAL | PRINT | MERCHANDISE | VIDEO | ANIMATION

ARPRO (the principal brand of the global business JSP) is leading the way in CO₂ reduction in the Expanded Polypropene industry by pioneering light weight, impact energy absorption materials with an increasing percentage of recycle content used mainly in the Automotive industry for safety and weight reductions.

The ARPRO product consists of tiny beads of expandable polypropylene which are heated, expanded and moulded into the required shapes. The colour is generally black. We created the new campaign brand: ‘Green is the new black’ and sub-brands such as CO₂ reduction and others.

The Green Campaign involved conceptual design, online and magazine advertising, an extensive Sustainability Report, a Popup Stand, vehicle livery and animation.